I agree absolutely. The problem I find - and perhaps I've simply been unlucky - is that there is often precious little distinction between erotica and the super-genre that is romance, so anything with relationship or romantic elements, even mysteries with perfectly serviceable plots that simply include gay characters, all get labelled m/m, and the focus tends to fall on how much of said content is devoted to hawt boyz.

Meanwhile, the opportunities for non-explicit or 'mainstream' fantasy, sci-fi, horror, or anything else in the small press department are pretty slim, and larger publishers are - I hear anecdotally, and sadly also from personal experience - still often suggesting gay content gets rewritten as het, or simply reformatted as 'niche romance'.

It's one of those 'changes are in progress' things, I think.